LBS Webinar – What is a Broadcaster to Do? – Aug. 8, 2017

John Tkac offers fresh selling strategies for the second half of 2017. The environment is perfect for broadcast and digital ad dollar shifts from one media preference to another.

LBS Webinar – Stop Chasing Orders – July 11, 2017

Broadcast sellers are trying to close more deals and sign more orders, right? Well, this webinar will spend a little time focusing on why it is time to stop.

P1 Plus New Hire Sales Training – July 17, 2017 (CLOSED)

P1 Plus New Hire Sales Training – July 17, 2017 (CLOSED) FREE — This Service is paid for by the ABA. You hire. We train. You retain. P1 Plus is a proven online sales training course designed [...]

LBS Webinar – Digital Everywhere

Broadcaster Advertisers Are Singing, “Digital – Digital Everywhere” … So Where Are You as a 2017 Seller? LBS 2nd Tuesday Webinar - Tue, Jun 13, 2017 | 9 - 10 AM Arizona Time REGISTER Our discussions [...]

LBS Webinar – I Know Something You Don’t Know!

"I Know Something You Don't Know!" Tuesday, May 9th, 2017 - 9 a.m. Arizona time | 2nd Tuesday Webinar from Local Broadcast Sales REGISTER Remember when you were a kid and you or some other kid relished [...]

LBS Webinar: First Appointments – April 11, 2017

First Appointments: Successful Prospecting Does Not Happen By Accident! Tuesday, April 11th, 2017 - 9 a.m. AZ time | Free for ABA Memebers - REGISTER Presented by: Mark Levy - LBS Broadcast Selling Expert Prospecting and appointment setting [...]

ABA has teamed up with (formerly P1Selling) to provide members with FREE on-demand training modules and services 24/7/365. You will have access to hundreds of interactive courses, tests and written materials for Sales, Leadership / Management, Programming and HR / Administration.

ABA Members have two customized online campus designed specifically for Radio & TV.

This is a FREE – MEMBERS ONLY benefit!!
Increasing your station’s revenue and decreasing costs is, and will always will be, one of the ABA’s main goals.

To register your station for ABA’s FREE on-demand training, and create your personalized curriculum for each staff member, contact P1Learning’s Katey McGuckin-Woolam at 816-456-8603 or by e-mail at

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