As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com, the free online training service for ABA members? You can easily play one of these short training videos on a laptop or other computer during your station sales meetings, enabling your entire sales staff to benefit from these training techniques

 

PLEASE NOTE when clicking the links below, you will be prompted to log into the LocalBroadcastSales.com site to view the videos. If you have not already registered with LBS - which is FREE for all ABA members - please log onto the member-only section of the ABA website, to obtain your access code and learn how to create your account and access this free training source.

---

WEEK 1 - TIME MANAGEMENT with Mary Carlomagno

• Procrastination
• Clutter & Delayed Decision Making
• Ritual & Maintenance

 

WEEK 2 - IT'S RADIO: WORD CHOICE MATTERS, Radio Copywriting with Dan O'Day

• Use Real-Life Language
• Use Active Verbs
• Avoid Commercial Babble

 

WEEK 3 - REMEMBER THE CUSTOMER

• Link Features to Outcomes - Sales Communications with David Topus
• Recognizing Your Customer's Style - Selling by Personality with Gary Moore
• Focus on the Listener - Radio Copywriting with Dan O'Day

 

WEEK 4 - GETTING DIGITAL NOW & GETTING IT RIGHT

• Mobile Advertising 101 - Mobile Advertising with Adam Shapiro
• Developing a Strategy, Part I - Marketing & Promotions with Stephen Warley
• Packages - Video Directories with Stephen Warley

 

---

JULY SALES IDEAS FOR ACCOUNT EXECUTIVES

• Niche Verticals:  Oil Changes
• Niche Verticals:  Hair Salons