As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com, the free online training service for ABA members? You can easily play one of these short training videos on a laptop or other computer during your station sales meetings, enabling your entire sales staff to benefit from these training techniques

 

PLEASE NOTE when clicking the links below, you will be prompted to log into the LocalBroadcastSales.com site to view the videos. If you have not already registered with LBS - which is FREE for all ABA members - please log onto the member-only section of the ABA website, to obtain your access code and learn how to create your account and access this free training source.

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WEEK 1 - REMEMBER THE FUNDAMENTALS - Updated Sales 101 with Paul Weyland

• Coming Up with Great Ideas
• Emotional Headlines
• Think for the Client

WEEK 2 - GO NICHE - Niche Verticals with Stephen Warley

• Community Colleges
• Oil Changes
• Hair Salons

WEEK 3 - GETTING MORE RADIO SALES

• Secret to Radio Sales: Reorders - Radio Copywriting with Dan O'Day
• Selling in a Recession - Small Market Sales with Paul Weyland
• Alternative Lead Ideas - Business Development with Sue Novicki

WEEK 4 - GOING BEYOND THE BANNER AD

• Beyond the Banner Ad - Web Sales Strategies with Bill Caudill
• Features & Benefits - Video Directories with Stephen Warley
• The Ongoing Conversation - Mobile Advertising 101 with Adam Shapiro

WEEK 5 - BETTER MARKETING & PROMOTIONS with Stephen Warley

• Unique Content, Part I
• Effective Teases
• 5 Keyword Rule

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AUGUST SALES IDEAS FOR ACCOUNT EXECUTIVES

• Niche Verticals:  Assisted Living
• Niche Verticals:  Restaurants
• How can you better manage e-mails, texting, and social networks
• Why isn't radio creating online audio archives?