The ABA, in partnership with LocalBroadcastSales (LBS) presents 2 Political Advertising Webinars, FREE for ABA Members!

The 2010 elections will feature a strong fight for control of Congress, and political expenditures are likely to be at an all-time hight for non-Presidential election.

REVIEW OF POLITICAL ADVERTING RULES

In "Review of Political Advertising Rules", Cliff Harrington, Chair of the communications practice section of Pillsbury Winthrop Shaw Pittman, covers:

• Effects of teh latest broadcast political advertising regulations
• Equal opportunity, lowest unit charge and resonable access for federal candidates
• Guidelines for handing online political advertising

ONLINE POLITICAL ADVERTISING OPPORTUNITIES

In "Online Political Advertising Opportunities for 2010", Steen Warley from LocalBroadcastSales & Peter Conti and Sandy Martin from Borrell Associates discuss ways your station can gain a larger share of online political advertising spending in 2010. 

In this webinar you will learn about the latest research and trends about political advertising spending in 2010 from Borrell Associates, as well as sales ideas you can quickly put together to attract more of those online political ad dollars to your station.  Concepts covered in this webinar include:

• Best Practices for Selling Online Advertising to Campaigns
• Advertising Opportunites for Hyper-Local Races
• "Out of the Box" Sales Ideas to Engage Voters

TO ACCESS THESE TWO FREE WEBINARS VISIT THE ABA'S MEMBERS ONLY PAGE

TO OBTAIN THE DIRECT LINKS TO BEGIN VIEWING

You will need your ABA assigned member station login & password to sign in to the MEMBERS ONLY page.  This login and password is the same for ALL employees use and was provided to the GM when your station renewed your 2010 membership.

Or you may e-mail jlatko@azbroadcasters.org to request the webinar links be e-mailed to you